Blog Why US brands need Spanish voice over talent to sell

Posted by Kerry Vallins on August 7, 2017

Large brands and advertisers don’t always cater well enough for non-English audiences – and all it could take is the right voice over campaign. Consider what Spanish voice over talent could do for your business, for instance. 

According to Neilson statistics, the U.S. Hispanic market is 57 million people strong and has spending power of approximately $1.3 trillion.

That’s expected to rise to $1.6 trillion by 2018. With 83% of U.S. adults in Hispanic TV households speaking some degree of Spanish (57% speak both Spanish and English at home), there’s huge capacity for brands to diversify and capture the attention of a market they may not currently be reaching out to.

However, many companies are currently missing out on markets that could generate significant revenue, simply because they’re not speaking the right language.

Reaching global markets is becoming more and more vital for companies of all sizes. If you want to communicate across any border using translation and voice over talent, read our blog: ‘How can a voice over agency help to improve your global marketing?

Employing the talents of an agency that works specifically with experienced and creative Spanish voice over artists can not only help your business to reach these markets but it can also save your business money by repurposing existing marketing materials instead of building new campaigns from scratch.

How Spanish voice over artists can boost your profile

Many U.S. states, not just Southern ones, are experiencing fast growth in their Hispanic populations.  In addition, plenty of workers and school children in areas such as San Diego travel across the border on a daily basis.

Some larger companies therefore naturally have a large and growing percentage of Hispanic and Spanish-speaking employees. The Cheesecake Factory, for instance, says that 37% of its workforce is Hispanic and Latino. Similarly, Camden Property Trust claims this is true for 35% of its employees.

Large brands and advertisers don’t always cater well enough for non-English audiences – and all it could take is the right voice over campaign. Consider what Spanish voice over talent could do for your business, for instance. 

According to Neilson statistics, the U.S. Hispanic market is 57 million people strong and has spending power of approximately $1.3 trillion.

That’s expected to rise to $1.6 trillion by 2018. With 83% of U.S. adults in Hispanic TV households speaking some degree of Spanish (57% speak both Spanish and English at home), there’s huge capacity for brands to diversify and capture the attention of a market they may not currently be reaching out to.

However, many companies are currently missing out on markets that could generate significant revenue, simply because they’re not speaking the right language.

Reaching global markets is becoming more and more vital for companies of all sizes. If you want to communicate across any border using translation and voice over talent, read our blog: ‘How can a voice over agency help to improve your global marketing?

Employing the talents of an agency that works specifically with experienced and creative Spanish voice over artists can not only help your business to reach these markets but it can also save your business money by repurposing existing marketing materials instead of building new campaigns from scratch.

How Spanish voice over artists can boost your profile

Many U.S. states, not just Southern ones, are experiencing fast growth in their Hispanic populations.  In addition, plenty of workers and school children in areas such as San Diego travel across the border on a daily basis.

Some larger companies therefore naturally have a large and growing percentage of Hispanic and Spanish-speaking employees. The Cheesecake Factory, for instance, says that 37% of its workforce is Hispanic and Latino. Similarly, Camden Property Trust claims this is true for 35% of its employees.

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