Voice Talent Online Blog

Why app developers need a voice over agency

Posted by Kerry Vallins on July 24, 2017

Developers and agencies looking to perfect the hardware and software they produce, and reach out to new markets with their apps and services, can benefit from a specialized voice over marketing service. So how can a voice over agency help? 

A great voice over can make any product more relatable to your consumer. For more information on how voice over artists can benefit your brand, read our blog: ‘Win consumer trust with professional voice over talent.’ 

Voice recognition services are being used by people daily, and due to their fast-paced changing nature, users can now interact with apps by voice alone, whether over their smartphones, tablets or other home-based hardware like Google Home and Amazon Alexa.

44% of smartphone users for instance believe that “voice technology will help people interact more with each other as they won’t be always looking down at a screen.” 36% of regular voice users also say they love voice assistants like Siri so much that they wish it were a real person.

There is a huge tech-savvy market for developers to reach out to, and humanizing their software with a male or female voice over could be a key way to get their brand and products into the hearts and minds of millions of consumers across the globe.

How a female or male voice over can help you connect with customers

Developers now have access to Amazon’s Lex technology. That’s huge news; it means that programmers now have access to an AI service that will help them integrate voice over services into their apps, chatbots and more.

A voice over revolution is coming. Voice technology has evolved from a few analogue clicks to seamless artificial intelligence services that respond to users’ requests on the move at a moment’s notice.

Creative developers have the world at their feet now that Lex is in the public domain, but from a marketing and app uptake perspective, using any old voice talent isn’t enough to capture the imagination of markets that have access to a software market where thousands of new products each day are competing for attention.

Does it matter if I use a female or male voice over talent, though?

For app developers to really hit the consumer sweet spot when promoting their app, they need to strip the service down to the base level and incorporate a voice over that resonates with the market they want to reach out to.

Researching local and international cultures and language quirks is essential to success, and there have been studies that suggest male and female voices produce different results in advertisements across different industries. Male voices dominate political ads for instance, but women’s voices may actually be more effective in swaying voters.

It is also essential that whichever voice over artist you choose to represent your voice assistant, they can communicate in ways that don’t promote user fatigue. Developers looking for the perfect male or female voice over to enhance the way their apps and services communicate with their target market can partner with an experienced voice over agency. These agencies can work with them to localize their content and reach out to new, international markets.

Voice Talent Online is a specialist voice over agency with access to more than 1,500 voice actors fluent in over 75 languages, working with tech companies to help them enhance their products and enter new global territories.

A great voice over can make any product more relatable to your consumer. For more information on how voice over artists can benefit your brand, read our blog: ‘Win consumer trust with professional voice over talent.’ 

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