Blog Voice over artists starting conversations with rural communities

Posted by Kerry Vallins on August 17, 2017

Did you know that voice over artists can change the world, improve local communities and help people communicate better with one another?

Reaching global markets is becoming more vital for companies of all sizes. If you want to communicate across borders using translation and voice over talent, read our blog: How can a voice over agency help to improve your global marketing?

It’s thanks to the reach of digital technology; most notably global smartphone penetration and the reach of the internet. Voice search and voice-activated technologies are also becoming more common, creating immense opportunities for engaging new communities. ComScore predicted that by 2020, 50% of all searches will be voice-activated.

Digital assistants such as Siri, Google Home and Amazon Echo are fast becoming the norm, and they’re all set to become more personalized as the technology improves. Voice over artists across the globe are being employed by the largest tech companies to provide voice responses in different languages and dialects.

Thanks to new global software too, voice over artists are helping to bring communities closer together and solve communication problems that have created barriers between local populaces for years.

How local voice over apps are bringing Asian communities closer together

Certain apps, for instance, are using voice over in unique, creative ways to bring rural communities together in India. India has more smartphone users than in the United States, with local start-ups taking advantage of the technology to solve long-standing regional problems.

Instant messaging apps are helping people with cross-language communication; the app Hike supports eight native Indian languages and has a multilingual interface, for instance. Other apps are helping Indian farmers to discover agricultural information crucial to their survival through voice over services.

New connected technologies are also aiding the education sector and developing entirely new ways of working for digital entrepreneurs. Even healthcare services are improving by employing voice over technologies to provide disabled users with greater help and support in their daily lives. Evidently, mobile connectivity has greatly helped – and continues to help – the poor in India receive better social support.

It’s a trend that’s fast spreading worldwide thanks to improving technology and online connectivity. Research also suggests that the right voice over is critical to the success of the expansion of technology that makes a real difference.

How working with a voice over agency elicits emotional responses

Neuroscience company Neuro Insight recently published the astounding effects that voice technology has on people who use it.

According to them, people use 50% less brain activity when processing an answer delivered by voice suggesting that people find voice technology easier to use and more emotive than typing. The NHS in England is also investing in Amazon Echo to improve adult social care services; again using voice over as a digital assistant for people who need help with their general healthcare at home.

Hardware and software developers can improve the reach of their technology and work to solve real social problems by leading with strong supportive voices; whether they want to focus on the health sector, education services, transportation or other.

The right voice artist, though, will go a long way to connecting users with your brand on an emotional level as well as solving problems for them in a practical manner. Using a multilingual voice artist can also help digital technology to break down barriers across international territories.

By choosing the right voice, and considering the opportunities voice technology can provide for communities, why not play your part in changing the world?

Voice Talent Online is a voice over agency that works with over 1,500 professional, creative and talented voice artists fluent in more than 75 languages who have experience in working with technology companies and software creators.

Reaching global markets is becoming more vital for companies of all sizes. If you want to communicate across borders using translation and voice over talent, read our blog: How can a voice over agency help to improve your global marketing?

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