Artificial intelligence (AI) is going a long way to helping companies grow, but research shows that by incorporating a more personalized approach (such as providing customers with audio information via a professional voice talent) could potentially provide even better results.

Take Shop Direct in the UK, for example. The Liverpool-based retailer has recently announced it has enjoyed a fifth consecutive year of record sales, with group sales increasing by 5.6% to £1.93 billion between 1 July 2016-17.

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Sales made on mobile combined with predictive AI technology have been key to that growth; for example, some of their brands reach out to consumers to predict when they may be running low on certain items.

“We’ve made some big bets in the past on mobile and data, and our next big bet is on AI and personalization. AI will allow us to take our next big leap forward. It will allow everyone to have their own personal shopper and one who knows what she wants before she does,” says CEO Alex Baldock.

So why would they need the services of professional voice talent?

The right online voice talent can make those results even better

Shop Direct isn’t the only retailer investing heavily in AI and personalization. There’s even an index designed to rate and rank how well companies across the globe are doing in their personalization efforts.

This is where companies can do better by working with professional voice talent, according to research by Navar. The company, in a recent study, highlights that shoppers are planning on using voice devices to complement their future shopping habits. Currently, though, only 12% of shoppers own a voice device with only 29% of owners saying they use it to shop.

41% of owners say they do plan to use it in the future, though. With technology such as Google Home, Amazon Echo and more increasingly entering people’s lives, voice-activated AI is set to completely change the way that shoppers interact with brands.

Adopting the right voice talent now as part of your marketing strategy can help you build deeper relationships with customers, generate more leads, capture better data sets, engage with target audiences and much more.

An online voice talent can navigate the negatives of personalization 

However well the above companies are doing with their personalization strategy, there’s simply no time to rest on laurels. The illusion of perfection that personalization offers means that shoppers naturally demand more from retailers as time goes on. That means greater speed, efficiency and better interactions with each visit.

With more retailers creating chatbots and using voice-activated AI, and with more customers using the software by the day, working with the right voice talent can help to improve relations and make customer interactions more of a two-way street instead of a frustrating fight against machines.

With 30% of web browsing sessions set to be done without a screen by 2020 according to Gartner, working with an agency and investing in the right talent can help give your brand a much stronger voice as retailers enter a golden age of marketing personalization.

Join the personalization revolution by working with the right online voice talent that speaks your brand’s language across voice-activated hardware and software. Contact Voice Talent Online to find out more.

Want to learn more about how professional voice over talent can help you communicate effectively with your audience? Read our blog, ‘4 good reasons to source from a professional voice over agency.’