Blog Commercial voice over crucial to consumer interactions with technology

Posted by Kerry Vallins on October 5, 2017

Is the world moving toward a ‘Golden Age’ of audio connectivity? Many believe so, and with the UK alone spending 26 hours a week listening to audio content, many brands with creative marketing strategies are fast realizing that introducing a voice over element to their outreach campaigns could help generate incredible returns and greater brand awareness.

A great voice over can make any product more relatable to your consumer. For more information on how voice over artists can benefit your brand, read our blog: Win consumer trust with professional voice over talent.

So, where has this Golden Age come from? While 74% of the UK interacts with linear radio content, globally, services like Audible and Spotify are attracting enormous, diverse audiences. Audible says it is seeing membership growth of 40% year-on-year, while podcasting in North America has grown 23% year-on-year. Add other streaming music services into the mix and this supposed Golden Age looks to be the start of something big.

Not just for listeners and audiences, either. It also presents an incredible opportunity for brands and advertisers to reach out to new markets with a creative, entertaining commercial voice over strategy; a relatable, engaging voice over will encourage the right people to interact with your business.

Greater customer interactions with a commercial voice over

Interaction is the key word here. One of the greatest strengths of commissioning an advertising campaign with a commercial voice over is that, when a wider audio strategy is taken into account, interactions can be more than a one-way street.

With a strong voice over strategy, not only can you effectively target your desired audience, but – by working with an experienced agency – you can utilize modern advances in hardware and software to creatively interact with new customers in ways you may not have considered.

Amazon Alexa, Google Home and Apple’s Siri are just some of the devices working their way into people’s lives, acting as a personal assistant and interacting with people using voice over to complement users’ daily routines. Recent research by Mindshare and JWT highlights exactly why laying the foundations for a voice over strategy is so important as more and more people are interacting with voice-based software.

The top three reasons why people across the globe are flocking to voice-activated interactions are that “it’s convenient” (52%), you “don’t have to type” (48%), and “it’s simple to use” (46%). Research also suggests that, neurologically, voice interactions are less taxing on the brain, perhaps another attractive reason as to why people are embracing voice technologies.

The earlier you adopt a voice over strategy, the better

So, we have a growing number of platforms with increasing levels of audio being consumed across the globe. At the same time, hardware and software is advancing to a level where audiences can interact with and hold conversations with voice recognition technology to make their lives easier.

These factors and more represent just some of the next level opportunities arising in consumer service and interactions. Building a strong audio strategy with a commercial voice over now, could reap huge rewards in targeting brand new audiences; not in the future, but right now.

Partnering with a voice over agency specializing in localization, post-production audio, voice talent casting and more, can help you to build that strategy. They’ll help you reach the right platforms, look at ways to improve your long-term growth, work with you to improve sales and customer interactions and let the wider world know more about who you are and what you do.

Voice Talent Online has access to more than 1,500 voice over talents fluent in over 75 languages to help you reach out to new, international markets.

A great voice over can make any product more relatable to your consumer. For more information on how voice over artists can benefit your brand, read our blog: Win consumer trust with professional voice over talent.

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