Blog Choose a voice over agency to take you around the world

Posted by Kerry Vallins on October 19, 2017

Jaguar, Ford and BMW have got it spot-on when it comes to implementing a professional voice over strategy for their advertising campaigns. Ford especially; a decade ago the car manufacturer decided that its global operations were too fragmented for the number of models it was producing, and so created a ‘One Ford’ plan to try and bring everything together.

It hasn’t been easy for Ford to bring in to effect but overall, it’s working and they have a lot of faith in the plan. Why’s that relevant? Because one of the main goals of ‘One Ford’ was to try and cut costs and focus on a more consumer-centric approach than the one it had been practicing previously, despite having such diverse global markets.

Reaching global markets is becoming more vital for companies of all sizes. Want to communicate across any border using translation and voice over talent? Read our blog: How can a voice over agency help to improve your global marketing?

That cost-cutting included advertising, but it doesn’t necessarily mean that the creative has suffered. Instead of shooting new commercials for a myriad of motors at high cost for international audiences, single commercials have instead been repurposed and localized, with regional voice over artists experienced in international languages adding new depth and creativity to existing ads.

A creative voice over agency does more than dubbing

The majority of motor manufacturers do this too in a bid to save costs, keep the creative vision relevant and reach out to new global markets. A quick search for those companies and more on YouTube throws up almost identikit advertisements for certain models with global appeal; the only difference in some being the language of the voice over used.

So what, you may think. That’s nothing new; commercials were doing that in the ‘90s, why should such a technique be relevant to you and your growth ambitions?

We’ve already touched on a couple of benefits including saving on production costs, but working with an experienced voice over agency is a world away from having somebody dub a new voice over an existing commercial.

Remember Renault’s ‘Le Cheque’? The industry is lightyears away from producing poorly-dubbed advertisements like that. Partnering with a creative, experienced voice over agency will not only help you create international commercials to an incredible standard to reach targeted audiences and generate better leads, but will also help you to cultivate enormous followings on various online channels – a hugely important part of your marketing strategy. 

How a strong voice over can help your company go global

Thanks to the global reach of the internet, brands are able to research audiences and target them with creative marketing as and when they’re most likely to be online.

By repurposing existing content and creating new messages with a strong, professional and enthusiastic voice over talent, you can reach out to global prospects as part of a wider campaign and be sure that your message is perfectly delivered every single time.

Whether you’re repurposing an existing video for social media platforms or looking to deliver voice advertisements to a foreign audience, a good agency will always be on-hand 24/7 and work alongside you to help you meet your growth ambitions.

Alongside a dedicated account manager, an agency will have access to highly-experienced and professional, reliable and punctual voice talent experienced in complementing creative campaigns for certain audiences.

As well as agencies being able to review and localize content so it’s engaging for new, international audiences, their voice actors will be recording in industry-leading sound sealed booths to provide only the best quality recordings across 75 international languages.

Agencies work beyond the voice, too, using their post-production audio services to edit, mix, synchronize, split files and more to make sure the audio recorded is not only the absolute best it can be, but it can also be used across a multitude of mediums for international audiences, saving you time and money, and helping you reach out to brand new markets across the world.

Reaching global markets is becoming more vital for companies of all sizes. Want to communicate across any border using translation and voice over talent? Read our blog: How can a voice over agency help to improve your global marketing?

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