Why machine ‘language’ is still so far behind humans

Posted by Kerry Vallins on September 25, 2017

Will robots ever replace the traditional voice over? Will artificial intelligence ever reach a stage where machines are able to understand the complexities and nuances of human speech? It sounds like something from the minds of James Cameron and Stanley Kubrick, but the race for AI supremacy is already being run by the world’s largest […]

Commercial voice over is crucial to overseas brand ambitions

Posted by Kerry Vallins on September 18, 2017

If you’re looking to enter new overseas markets, a basic understanding of that country’s language, culture and national identity are the bare minimum requirements for success; a service that the right commercial voice over agency can provide. In fact, according to a study by the Pew Research Center, language is seen as the most important […]

How voice over artists can take the latest technology global

Posted by Kerry Vallins on September 4, 2017

Amazon is investing heavily in voice over professionals across the globe as part of its content localization efforts. Reaching global markets is becoming more vital for companies of all sizes. Want to communicate across any border using translation and voice over talent? Read our blog: How can a voice over agency help to improve your global […]

Put your best foot forward with a commercial voice over

Posted by Kerry Vallins on August 24, 2017

You may not realize it, but you may be a practicing voice over artist yourself at home or in the workplace. How? Recent research has discovered that 40% of people have admitted to using a ‘special phone voice’ because it makes them sound smarter. They especially adopt a more ‘commercial voice over’ tone when discussing […]

Voice over artists starting conversations with rural communities

Posted by Kerry Vallins on August 17, 2017

Did you know that voice over artists can change the world, improve local communities and help people communicate better with one another? Reaching global markets is becoming more vital for companies of all sizes. If you want to communicate across borders using translation and voice over talent, read our blog: How can a voice over […]

Evolving online behaviors reflect on voice over for video

Posted by Kerry Vallins on August 10, 2017

Using the right voice over for video marketing efforts could be the best way to catch the attention of a tech-focused market with short attention spans. A great voice over can make any product more relatable to your consumer. For more information on how voice over artists can benefit your brand, read our blog: ‘Win […]

4 technologies that use a voice over artist

Posted by Kerry Vallins on August 8, 2017

Thanks to advances in mobile technology, the right voice over artist can help a brand take the world by storm. Digital and tech-focused companies across the planet are hiring the very best in voice over talent not only to represent the hardware and software they’re producing, but to capitalize on the growing trend for voice-activated […]

Why US brands need Spanish voice over talent to sell

Posted by Kerry Vallins on August 7, 2017

Large brands and advertisers don’t always cater well enough for non-English audiences – and all it could take is the right voice over campaign. Consider what Spanish voice over talent could do for your business, for instance.  According to Neilson statistics, the U.S. Hispanic market is 57 million people strong and has spending power of approximately […]

Creating digestible content: Using voice over for video marketing

Posted by Kerry Vallins on July 31, 2017

Video marketing has grown to become so important to brands of all sizes that an incredible 99% of marketers say they’re set to rely on video as a cornerstone to their marketing efforts this year. With so many videos out there vying for consumer attention, the difference between a passing glance and a long-term customer […]

Why app developers need a voice over agency

Posted by Kerry Vallins on July 24, 2017

Developers and agencies looking to perfect the hardware and software they produce, and reach out to new markets with their apps and services, can benefit from a specialized voice over marketing service. So how can a voice over agency help?  A great voice over can make any product more relatable to your consumer. For more information on […]