3 ways Spanish voice over can help your brand break America

Posted by Kerry Vallins on January 4, 2018

Hispanic millennials are positioned to be one of the biggest driving forces behind the American economy. Brands looking to build stronger relationships with this enormous market and better advertise their products and services to Hispanic millennials can do so by investing in the right voice over and localization strategy. Not just economically; demographically the Hispanic […]

Marketing to UK audiences? British voice talent can still benefit you

Posted by Kerry Vallins on December 28, 2017

The type of British voice talent you use in promotional content for the UK – whether a radio commercial, YouTube ad, TV spot or other – could not only have a positive impact on your product sales, but also provide a major boost for brand awareness. A lot of research needs to be done, though, […]

How to use voice over for video marketing in 2018

Posted by Kerry Vallins on December 21, 2017

Video marketing has exploded this year, and become a key part of brands’ marketing strategies – not only in promoting their products to new audiences, but also in building stronger relationships with them. For many, working with the right voice over artist has been key to complementing their video strategy, and will continue to be […]

Professional voice talent can add emotion to your marketing script

Posted by Kerry Vallins on December 7, 2017

With attention spans dwindling, marketers are facing a growing challenge when it comes to holding the interest of their target audience. We’ve previously discussed the benefits of using voice over for video marketing and other content, but what qualities do brands actually need from professional voice talent to make their content stand out? Dropping attention […]

A voice talent agency can help strike a chord with overseas audiences

Posted by Kerry Vallins on November 30, 2017

Voice technology is tipped to be one of the biggest trends of 2018, but so far, only certain countries seem to be seeing particularly high levels of adoption. China is one country that has seen the technology really start to integrate in to people’s lives. Here’s how a voicetalent agency could help upcoming tech companies […]

What personal assistant technology needs from a voice over artist

Posted by Kerry Vallins on October 9, 2017

Developers working on the next personal assistant to take on Apple’s Siri and Amazon’s Alexa can help differentiate themselves from the competition by working with a voice over specialist to make their technology appear more ‘human’. A great voice over can make any product more relatable to your consumer. For more information on how voice […]

Finding the ideal voice over for video, augmented and virtual reality

Posted by Kerry Vallins on September 11, 2017

With the right strategy in place, voice over for video, augmented reality (AR) and virtual reality (VR) can add a brand new layer of immersion to an experience, helping brands communicate with audiences on an entirely new emotional level. A great voice over can make any product more relatable to your consumer. For more information on how voice over […]

Female voice over artists rule the AI market – here’s why

Posted by Kerry Vallins on June 15, 2017

From Siri to Amazon Echo’s Alexa to Google Voice Search, you may have noticed that the majority of the world’s leading technological services have employed female voice over artists. In fact, a lot of companies pioneering advances in artificial intelligence (such as service robots appearing in Japanese hotels) predominately use female talent to give the […]

Voice over talent can help to share scientific knowledge

Posted by Kerry Vallins on May 9, 2017

Believe it or not, the English language is one of the main barriers to sharing knowledge amongst the international scientific community. Many working in scientific fields are looking to break down those barriers with voice over talent that better connects scientists and academics.  A great voice over can make any product more relatable to your consumer. […]

Will a male or female voice over artist suit your project best?

Posted by Kerry Vallins on April 27, 2017

Whether you are sourcing a voice over artist for a commercial, creative or educational project, audiences need to connect with their narration. As a result, there’s an awful lot to consider when choosing the right voice over artist. It’s important to find someone who can not just speak to your target audience, but truly reach them. Want […]