Infographic: How the underrepresented consumer is finally finding a voice

Posted by admin on October 17, 2018

We take great pride in offering professional voice over services in over 75 languages, with more than a thousand native-speaking artists on our books. We also specialise in providing a consultative service, matching clients with the perfect voice for their project.  Why is this important? Individuals respond best to content they feel speaks their language. […]

How to use voice over online and connect with new regional audiences

Posted by admin on September 11, 2018

Data published at the end of August 2018 that showed the incredible difference that voice over online can make to a brand’s reach when marketing themselves to a wider audience. According to statistics from eMarketer published in eWEEK, smart speakers are changing the way that consumers find and purchase products. Nowhere is that more prevalent […]

3 ways Spanish voice over can help your brand break America

Posted by Kerry Vallins on January 4, 2018

Hispanic millennials are positioned to be one of the biggest driving forces behind the American economy. Brands looking to build stronger relationships with this enormous market and better advertise their products and services to Hispanic millennials can do so by investing in the right voice over and localization strategy. Not just economically; demographically the Hispanic […]

Marketing to UK audiences? British voice talent can still benefit you

Posted by Kerry Vallins on December 28, 2017

The type of British voice talent you use in promotional content for the UK – whether a radio commercial, YouTube ad, TV spot or other – could not only have a positive impact on your product sales, but also provide a major boost for brand awareness. A lot of research needs to be done, though, […]

Choose a voice over agency to take you around the world

Posted by Kerry Vallins on October 19, 2017

Jaguar, Ford and BMW have got it spot-on when it comes to implementing a professional voice over strategy for their advertising campaigns. Ford especially; a decade ago the car manufacturer decided that its global operations were too fragmented for the number of models it was producing, and so created a ‘One Ford’ plan to try […]

Is regional voice over key to success in emerging markets?

Posted by Kerry Vallins on July 17, 2017

Thanks to the evolution of the internet, businesses can attract and nurture audiences in foreign markets without having a physical presence in those countries. A large part of that success is due to the ability to create content and repurpose it for foreign audiences, with a strong focus on localization and the implementation of strong […]

Win consumer trust with professional voice over talent

Posted by Kerry Vallins on July 10, 2017

It’s becoming incredibly hard to win consumers’ trust, especially in an online age filled with ‘fake news’.  It’s not impossible though, and research from Nielsen suggests that making small changes to your marketing materials could help improve the trustworthiness of your brand image. One such small change: the voice over talent you use. Nielsen Consumer […]

How can a voice over agency help to improve your global marketing?

Posted by Kerry Vallins on April 26, 2017

It’s an interesting experience going abroad and seeing multinational brands like Coca Cola and McDonalds presented in different languages. From TV commercials to radio ads, you can often find the work of a voice over agency complementing the familiar brand jingle. Overcome communication issues with a creative voice over campaign Though it is arguably essential […]