Blog Can a voice over campaign provide the key to effective advertising?

Posted by Kerry Vallins on May 23, 2017

If you’re looking at new ways to interact and engage with your audience in an age of internet marketing fatigue, then a voice over campaign can be the perfect way to reach out to new markets both at home and abroad.

Want to learn more about how professional voice over talent can help you communicate effectively with your audience? Read our blog, ‘4 good reasons to source from a professional voice over agency.’

The advances in digital advertising – especially the deep targeting options available on some social media platforms – have been crucial in helping businesses across the globe market themselves to new audiences the world over.

At the same time though, if you aren’t careful, you could also be turning your audience off. Ad fatigue is a very real thing, especially in an age where the slightest smartphone interaction can bombard people with commercial messages, when they just want five minutes of downtime on the bus home from work.

For those worried about ad fatigue, an innovative voice over campaign could be the answer.

How experienced voice over artists can help your business grow

Recent global political elections such as the presidential race, Brexit and the UK’s snap general election have been key contributors to ad fatigue, with more than 3.3 million ads run across 2016 elections alone.

It’s never wise to put all of your eggs in one basket, though. This is where a voice over campaign could be incredibly beneficial to complement existing digital marketing strategies.

Targeted podcast advertising with voice over pairing, for instance, could be a great way to reach out to different audiences using a new medium. Recent research has also highlighted exactly how effective audio ads are in terms of reach, with the format almost rivalling TV advertisements.

Given the popularity of radio, digital music services and podcasts, it’s no wonder online audio is thought to be the next frontier for the advertising industry.

A voice over campaign can get the message across

Despite the growth of the internet and advancements in digital marketing, radio is still the most powerful platform in terms of reaching out to new markets. On a weekly basis, radio reaches out to 93% of the American population aged between 12-54.

Audio streaming in the United States also rose by 76% between 2015 and 2016 while album sales (both physical and digital) dropped by more than 20% over the same period of time.

Spotify advertising could be yet another channel to reach out to hard-to-reach target markets on an international level, with the help of a voice over campaign. This is especially pertinent when considering the platform surpassed its 100 million user mark in June 2016.

Both at home and in international markets, the opportunities are there to reach out to and engage with new audiences. There are numerous audio channels that are available to listen to at home, as well as on the go through mediums such as podcasts, audiobooks and radio.

Work hard with a specialist voice over agency to build a creative campaign that resonates with your audience, and you can reach out to new markets in exciting new ways to stay a step ahead of your competitors.

Voice Talent Online has more than 1,500 artists, able to provide localized voice over talent in over 75 languages. Benefit from our strategic expertise if your brand is looking to grow and enter new markets.

Want to learn more about how professional voice over talent can help you communicate effectively with your audience? Read our blog, ‘4 good reasons to source from a professional voice over agency.’

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