Blog 3 tips to choosing your voice over for video marketing

Posted by Kerry Vallins on June 8, 2017

Providing voice over for video marketing has become a core task here at Voice Talent Online. Brands are feverishly investing in creative video marketing to catch customer attention, especially with 74% of all web traffic set to come from video this year.

Not just to attract shoppers; 75% of executives watch work-related videos every week, too. By building a stunning, creative visual message complemented by the right voice over, video content is going a long way to vastly accelerate business growth in B2B and B2C sectors.

Partnering with a specialist voice over agency will enhance the power of your video marketing strategy when you want to show off the creative side of your business and localize your content to attract new markets.

Want to learn more about how professional voice over talent can help you communicate effectively with your audience? Read our blog, ‘4 good reasons to source from a professional voice over agency.’

Other benefits of creating videos with a voice over agency include:

1: Attracting attention from young video-savvy market

Teenagers in the United States are one of the biggest consumers of mobile videos on the planet with approximately seven in 10 teens spending at least three hours a day watching videos on their smartphones.

At the same time, digitally-native millennials have the largest consumer voice and largest buying power of any generation. Get the creative right, and you could tap into this enormous market with video.

Using an effective voice over can also distinguish your brand from the competition and speak to unique audiences on a deeper level. By relating to the consumer, you can capture their attention, increase engagement and boost brand perception.

However, an advertisement with any generic voice over simply won’t do to attract such a savvy market. Millennials have grown up bombarded by online messages on various devices. It’s worth working with an expert voice over agency to perfectly communicate your creative message.

2: Entering global markets with voice over for video 

If you’re a larger company committed to using video marketing to enter new sectors, you’ll know how tough it can be to create consistent campaigns that reach out to global audiences all at once.

A voice over strategy can not only help you to achieve that goal, but will can also improve brand consistency across your commercial efforts.

Instead of creating new advertisements for new markets at increased cost, a multilingual voice over campaign can get your message to all of your international audiences at the same time, keeping your brand message consistent and keeping costs low by repurposing (localizing) existing video content.

Voice Talent Online provides clients with voice over services in over 75 different languages, acting as a one-stop shop for all their global voice over needs.

3: Boosting conversion rates with cool video marketing

There’s never been a more exciting time for any and every business to pick up the camera and promote themselves in fun, unique and extraordinary ways.

As fun as video marketing can be though, careful planning and properly planning the viewers’ journey can see your videos become a key part of your marketing efforts, boosting sales and conversions as well as attracting attention and building authority.

Videos on landing pages can increase conversions by 80%, for instance, while emails can see a staggering 300% increase in click-through rates if a video is included in the message. Those who have a lot of products and need the right creative voice over strategy to boost sales will also be happy to hear that 64% of users are more likely to buy a product online if they watch a video of it first.

Choosing the right voice over for video can help you better interact with your target market, localize existing video content for new international markets, and speak to the people who matter most to your business. What more could you want?

Voice Talent Online is a voice over agency with access to over 1,500 voice talents fluent in more than 75 languages, helping brands to find the perfect vocal solutions for their video marketing campaigns.

Want to learn more about how professional voice over talent can help you communicate effectively with your audience? Read our blog, ‘4 good reasons to source from a professional voice over agency.’


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